Integrate With Playnomics, Send A User ID, Receive a User’s Profile, Know What Makes Them React
With User Segmentation Service (USS) app developers can utilize Playnomics’ sophisticated analytics, data science, and segmentation through a Dynamic API. Knowing is half the battle, and in the battle to reach the top you should strive to know as much as you can about your audience. By segmenting and predicting user behavior you can better understand what makes users tick and encourage activity that will promote engagement, improve retention, and increase monetization. Now imagine being able to do this with the tools you already use, such as your favorite email program, push notification service, or in-app messaging tool!
This powerful new technology allows app developers of all types and advertisers to target users in more effective ways. Take advantage of Playnomics’ powerful segmentation engine combined with the tools that you have grown accustomed to.
Who Can Benefit From USS?
App & Game Developers
Adapt user experience using your favorite tools. We collect key behavioral data points, specific to your app or game, to build highly valuable segments of users. Use these segments to consistently provide users with highly relevant and engaging content. Doing so will result in increases across key performance indicators, including return rate, ARPU, and more!
Ad Networks, Exchanges & DSPs
Use our segments and user data to augment bidding and buying of ads. Make your ads highly relevant and targeted so that the audience will care about and engage with them. Improve eCPC and eCPA and increase ROI.
Anyone Who Segments Users!
- API that returns a list of users and their corresponding segments
- Use of PlayRM behavioral and predictive segments and all corresponding metrics
- Build unique segments that meet specific needs with the Custom Segment Creator
How To Use USS
- Email - Email can be a powerful tool when customized to your audience. Imagine being able to target users with segmented and personalized emails they will actually open and read. Re-engage users who have lapsed from your application, or encourage further engagement of current users by using Playnomics’ segmentation combined with your favorite email program.
- In-App Messaging - Providing relevant and targeted in-app messages to users in a no brainer, but choosing new messaging tools can be a headache. With USS you can use your already built in-app messaging system, or other third party tools, while utilizing PlayRM’s segmentation. Identify users that are about to churn and provide them with content that will prevent them from leaving.
- Adaptive Gameplay - What if you could direct a user down a certain route of gameplay, based on the content they have enjoyed thus far? With Playnomics’ segmentation and API you can reveal or enable selected content or experiences based on a user’s segment, allowing you to encourage and direct behavior. Take the concept of “content you care about” to an entirely new level for your users.
- Ad Content – How do you make sure the right audience is seeing your ad? Ensure that you protect your VIPs, while providing relevant ads to Non Monetizing Users. Use USS to feed our dynamic segment information into your ad server, and differentially show ads to users.
What Kind of User Segments Can I Use?
Our sophisticated segmentation technology crunches key user data (ex: how often a user returns, how long each session is, and how much they spend) and builds segments of users that fit your specific needs. Use custom events and our Custom Segment Builder to create segments around milestones important to your app, such as level completed, win-loss ratio, or even item owned. Using API calls, a list of users and corresponding segments will then be returned to you, ready to be used! For more information, please refer to our technical documentation.
- Lifecycle – Segments based on where a user falls in their lifecycle. Are they are on their third day since they launched the app for the first time? Eight days? Fifteen? Have they not played in two weeks and lapsed out?
- Behavioral – Segments based upon a user’s in-app or in-game behavior. Examples include highly attentive or even highly intense users. We highly recommend combining behaviors with additional data points to create even more valuable segments.
- Predictive – Segments based on user’s predicted future behavior. Our prediction engine will evaluate every user and predict their lifetime value (over the next 90 days) and even the likelihood of that user churning. Examples of segments include Likely Whales, At Risk Users, and Safe to Advertise.
- Monetization – Segments based on the spend patterns of your users. Examples include whales, Recent Spenders, or even Lapsed Spenders. By default we segment users by their last 90 days of spend behavior, however this can be adjusted to reflect your needs.
- Demographic – Segments based around any demographic information that you provide about your users. This includes age, gender, device information, and geographic location.
- Custom Segments - Build custom segments that combine different data points and types, including custom in-app events that you choose to track.
How Much Does USS Cost?
We want to ensure that you are receiving the maximum value and return from USS. We currently offer two pricing options, a monthly fee based on the number apps, or a cost per data call. We will work with you to design plan that will fit your specific needs. Please contact us for more details at email@example.com.
- Create a PlayRM account & a new application
- Integrate with Playnomics via our SDK or Server to Sever
- Begin sending data to Playnomics
- Use your Playnomics API Key to make calls to http://api.a.playnomics.net
- Receive user segment information