PrivacyPolicy

Turiya Media, Inc. (DBA Playnomics)

Last Updated: 2012/01/01

OVERVIEW:

Welcome to our Web site, www.playnomics.com (“Site”), owned by Turiya Media Inc., doing business as Playnomics (“Playnomics”). We operate a digital marketing system and service (“Service”) for publishers (“Publishers”) of connected games and other online applications (collectively, “Applications”) that helps Publishers to manage and customize (such as by way of optimized targeting of game content and marketing messages) the experience of specific users or visitors of Applications or Publisher sites (“Users”).

Our Service is focused on a Users’ Application (e.g. in-game) activities and uses primarily data generated by the Users’ interaction with content provided by Publishers or third party advertisers in Applications. We do not intentionally collect, store, or share the personally identifiable information of any User, with the exception of (i) the IP address of the device the User is using and the Users’ identifier(s) in Applications and Web sites (i.e. not the Users’ name, social security or other such personal identifier pre-existing and independent of the interaction with a Application or Web site), and (ii) User demographics information (such as date of birth, gender, location) collected directly and provided by the Publishers to Playnomics.

We provide this notice explaining our information practices at this URL: http://www.playnomics.com/privacy. BY USING AND/OR INTERACTING WITH OUR SERVICE AND/OR SITE, YOU (USER OR PUBLISHER, AS APPLICABLE) CONSENT TO THE COLLECTION, PROCESSING, USE AND SHARING OF INFORMATION AS OUTLINED IN THIS PRIVACY POLICY.

WHAT WE COLLECT:

Our Service collects data about the Users’ experience in games and other Applications, including all aspects of a Users’ interaction lifecycle with the Publishers’ content or that of its advertisers’ and the Users’ discovery, registration, retention, and monetization actions related to the Application. Categories of this data include:

User visits to Applications and Publisher sites that use our Service are typically logged in our servers, which record the time, IP address, device operating system, browser information and other technical information, referrer (current, previous, or parent browser page) and the server request. Most interactions with Playnomics servers will generate and place or update a cookie with a unique ID. Web sites and Applications using the Service may share such ID, allowing Playnomics to potentially link and identify (non-personally) a User across multiple sites and Applications.

Publishers may also share with Playnomics the Users’ self-reported demographic information, such as country, city, gender, birthday and list of friends.

HOW WE COLLECT DATA:

Publishers include in their Applications and/or Web sites certain software code provided by Playnomics that enable Playnomics, among other things, to place on your device cookies, pixel tags, beacons and other such tracking technology, and provide to Playnomics unique User identifying numbers (“UserID”). Using the aforementioned tracking technology, Playnomics receives “events” input from the Users’ device and/or the Publisher’s servers about Users’ activities in Applications and on sites and other data as described above. This data is stored on the Playnomics servers, where we analyze it for the marketing activities described below. We may keep some or all of this data indefinitely.

Users’ game behavior information may also be provided to Playnomics by the Publishers, as collected by or for them, including session start/end times, Application types and/or names, User performance, actions, transactions, interactions with other Users, and so on.

WHAT WE DO WITH THIS DATA:

We use the data we collect to develop and improve the Service and to help Publishers (and the advertisers, agencies and networks placing ads in the Applications and other Publishers’ online properties) deliver a more targeted experience to each User. Examples include, but are not limited to:

HOW WE SHARE USER DATA:

We may share with selected third parties aggregated User data (such as behavioral trends by categories), in a form that is not personally identifiable. We may also share aggregated User data with the Publisher of the Application from which the data was gathered.

References to the “Playnomics servers” or “our servers” that store data may include servers and facilities provided to us by third party vendors for the operation of our Service.

In addition, any data may be transferred as part of any merger, acquisition, debt financing, sale of company assets, or similar transaction, as well as in the event of insolvency, bankruptcy, or receivership in which information could be transferred to third parties as one of our business assets.

UPDATES TO THIS POLICY

We may occasionally update this policy. When we do, we will also revise the “last updated” date at the beginning of the policy. Your continued use of this Site after such changes will be subject to the then-current policy. We encourage you to periodically review this policy to stay informed about how we collect, use, and disclose personal information.

WHERE TO FIND THIS POLICY / OPTING OUT INFORMATION:

CONTACT:

The address of the entity responsible for this policy is:

Business name: Turiya Media Inc.
Street Address: 525 Brannan Street, Suite 208
City: San Francisco
State or Province: California
Postal Code: 94107
Postal Address Name: Turiya Media Inc.
Email Address: privacy@playnomics.com

ACCESS:

Your access to information about you: not accessible.

DISPUTES:

Ways to resolve privacy-related disputes with us include: Please contact our privacy customer service representatives at privacy@playnomics.com.

REMEDIES:

Ways to resolve privacy-related disputes with us include: You may have Playnomics correct the information stored by writing us at privacy@playnomics.com.

THIRD PARTY LINKS

For your convenience, the Site or Service may contain links to other Web sites, products, or services that we do not own or operate. If you choose to visit or use any third-party products or services, please be aware that this policy will not apply to your activities or any information you disclose while using such third-party products or services or otherwise interacting with third parties, other than as expressly set forth herein with respect to Publisher sites and Applications using the Service.

CHILDREN

Children’s safety is important to us, and we encourage parents and guardians to take an active interest in the online activities of their children. We do not knowingly collect personal information from children under the age of 13.

INTERNATIONAL USERS

Our Site and Services are hosted and operated in and/or controlled from the United States and are generally intended for United States users. If you visit from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please be aware that you are transferring your information to the United States. The United States does not have the same data protection laws as the EU and some other regions. By providing any information (whether personally identifiable or not) to us, you consent to its transfer to the United States and the use of it in accordance with this policy.

SECURITY

We use reasonable security measures that are designed to protect information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please note, however, that no data security measures can be guaranteed to be completely effective. Consequently, we cannot ensure or warrant the security of any personal information or other information.