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For all media inquiries, please contact us at pr@playnomics.com

About Playnomics

At Playnomics, we believe in an interactive future for apps and games. Using cutting edge data analysis techniques, we have built a digital marketing platform to enable app developers and publishers to predictively target individual users. Our system presents exciting challenges such as scaling machine learning, processing large datasets in the cloud, and real time data insight. We have laid the groundwork for a future of adaptive, personalized app experiences, all powered by our next-generation data analytics platform. Our team is made up of smart, pragmatic entrepreneurs and technologists coming from diverse professional and academic backgrounds.

News & Press


Inside Mobile Apps -  Playnomics Launches User Segmentation Service (Feb. 7)
Kill Screen Daily - Video Game Design In An Age of Biological Feedback (Feb. 6)
VentureBeat - Top 5 Mobile Marketing Metrics that Matter in 2014 (Jan. 23)


App Developer Magazine - Are Women Key? (Dec. 26)
GameSauce - Playnomics Releases Latest Player Engagement Study (Dec. 24)
iGaming Business - Playnomics Records Drop in UK Gaming Engagement (Dec. 20)
Gamezebo - How Playnomics Is Helping Developers to Monetize Better (Dec. 6)
PocketGamer - Stop Wasting Your UA Budget (Nov. 20)
Marketing Tech Blog - Playnomics: Mobile App Acquisition Value Predictor (Nov. 13)
PocketGamer - Churn Predictor Will Stop You Losing 70% In First Month (Aug. 28)
VentureBeat - Playnomics Data Science Predicts Which Players Will Quit (Aug. 28)
Kill Screen Daily - Big Data Comes to Games. How Playnonics Sees the Future. (Jun. 19)
GamePolitics - Playnomics Reveals Consumer Spending Numbers in F2P (May 23)
VentureBeat - Playnomics Uses Deep Analytics to Help Pitch Ads (Mar. 20)
PocketGamer - Churn Predictor Can Increase ARPU By 160% (Mar. 9)
Polygon - Playnomics Partners w/ Unity to Help Indie Devs (Mar. 6)
TechCrunch - Playnomics Raises $5M In Second Round (Feb. 20)
VentureBeat - Playnomics Raises $5M to Fule Data Science for Digital Games (Feb. 20)
VentureBeat - Playnomics Launches PlayRM Analytics for Mobile (Feb. 13)
VentureBeat - The Spendy Social Games of Anchorage (Jan. 15)
GamesBrief - Early Engagement Segmentation: IIIIII (Jan.)


GamesBrief - Freemium Revenues Have Increased 4x on iOS in 12 Months (Nov. 5)
VentureBeat - 85% Of Social Gamers Play for One Day (Oct. 18)
Kotaku - They’ve Narrowed Gamers Down to Eight Fundamental Types (Aug. 28)
VentureBeat - Playnomics Launches PlayRM CRM For Games (Aug. 16)
Mashable - Developers: Learn Who’s Playing Your Games, Increase Retention (Jun. 5)
BusinessWire - Playnomics Releases Free Scoring Dashboard for Games (Mar. 6)
VentureBeat - Playnomics Figures Out How Game Players Rate (Mar. 1)


TechZulu - Turiya Media Obtains New Funding (Mar. 24)


TechCrunch - Turiya Media: Data Mining Social Games to Find MVPs (Apr. 6)