Algorithmic, Predictive Segmentation
Dynamic Segments - players in games change from being engaged to at risk very quickly, so we watch their every move – our algorithmic targeting engine continuously buckets players every second of the day so the right players are placed in the right buckets at all times. We do all this, and you reap the spoils!
Psychographic / Personality – when people play they reveal an extraordinary amount about their core personality – how social they are, how competitive, how much of an explorer they are, etc. Part of the reason connected games are fascinating is the unique behavior revealed when millions of people get together and play. We draw from the most innovative minds in disciplines such as psychology, neuroscience and brand marketing, and then marry it to data around in-game activities. The result is a fundamentally different way to quantify the human mind.
Prediction – the holy grail for marketing is to be able to accurately predict which customers will be valuable before they become valuable, and to move them at the point of decision. PlayScience is the result of years refining our predictive algorithmic approach. Inspired by best practices in industries such as bioinformatics, information security, and finance, we can spot the right moment to motivate customers. It all counts on getting the right data, and finding the patterns in that data to predict the future. Can we predict the future? Well, we knew you’d ask that…
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