You’re in the business of building, developing and managing games. It’s where you shine, but people who use your games are complex and you can’t always tell what will keep them happy, engaged and spending.
But help is here – we’ve developed PlayRM to help wrangle the messy human element. Our scoring, analytics and segmentation are the keys to the kingdom, helping to literally transform the way you manage and market to your players.
Launch
Acquisition + Retargeting
Our segmentation, scoring and analysis tools help you pinpoint motivation and behavior, and move the needle for each and every player. We make it easy for you to find, and keep the right players in your game. And should a player go lapse, PlayRM helps you retarget them outside your game. With features like channel analysis, ad optimization, retention management and player pre-qualification, it’s easy to see how PlayRM keeps your players – and your bottom line – in a happy place.
| • Pre-qualify Players |
• Channel Analysis |
| • Day 1 Retention Management |
• Ad Optimization |
Live Game Management
Predictive Marketing + Analysis
We know many analytics companies are great at spitting out the latest shiny metrics. But they’re missing the big picture that PlayRM fills in. Our metrics are backed by science and machine learning to help you not only understand who your players are and what’s working in your game. With scores and behaviors on more than 100 million player profiles, it’s better than a lottery ticket. Our powerful engine helps you use that insight to test and tailor your communications and promotions, and monetize each and every player, every time.
| • Target At Risk Players |
• Benchmark Game Mechanics |
• Test Content Development |
| • Identify Lapsed Spenders |
• Improve Conversion |
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Learn About The PlayScience Behind Our Scoring and Predictive Analysis ►
In-Game Messaging
When you know more about your players, you create smarter promotions and optimize your communications. PlayRM allows you to increase lift and response by sending targeted campaigns to specific segments. You can A/B test offers and promotions to discover exactly what motivates each and every player to engage and spend.
• A/B Test Offers and Promotions
• Track + Optimize Campaign Performances
