The PlayRM Intelligence Engine powers targeted dynamic marketing campaigns through sophisticated player segmentation and predictive actionable insights. Extract the most value out of your player base, get more of the players you want, and optimize user experience at the player level with:
|• Advanced Segmentation||• Look-Alike Modelling|
|• Predictive Player Scoring||• Player-Level A/B Testing|
Take advantage of the analytics and segmentation components of the Intelligence Engine for FREE. Act upon the algorithmic insights of the PlayRM Intelligence Engine with the other PlayRM Modules: Retention, Revenue, and Reach.
After parsing your player base with the Intelligence Engine algorithms, the Retention Module will allow you to both tailor in-game campaigns and send push notifications to specific segments of your user base. Test, refine, and optimize campaigns at the player-level.
Targeted In-Game Promos and
Player-Level A/B Testing
Segment your Push Notifications to target top players, paying users, most loyal, or a custom segment
A/B Test creatives on interstitials; use this function to migrate players through funnels and activate compulsion loops
FREE In-Game Messaging up to 1MM/Mo
FREE Push Notifications up to 500k/Mo
Maximize revenue by unlocking the value of non-paying players, while protecting and nurturing your best customers. The PlayRM Revenue Module provides ad delivery and mediation at the player-level, optimizing the mix between In-House Promos, Display Ads, Videos, and Incentivized Ad Units, depending on the player and their predicted value. The PlayRM Revenue Module also gives you access to Playnomic's network of studios and brand advertisers.
Player-Level Ad Serving & Mediation
Protect and reward your best players - show in-house promos only, to provide the best user experience.
Monetize non-spenders with optimal mix of third party ads, based upon player behavior.
Acquire the right players based on predicted behavior and look-alike modeling, and Retarget specific segments outside your game. The PlayRM Reach Module will enable marketers to achieve the best ROI on user acquisition, by honing in on the best user.
User Acquisition via predicted behavior & look-alike modeling
Ad Retargeting to specific segments of users outside the game
Target new players with similar characteristics to your best players
Bring back lapsed VIP players through retargeting
No long term contracts – get started without any upfront costs or commitments! All developers can take advantage of the Intelligence Engine & powerful analytics and segmentation for FREE. Playnomics recommends PlayRM as a comprehensive lifecycle marketing solution, but also offers you the freedom to pick and choose amongst the PlayRM Modules that are right for your game.
Smaller developers can enjoy the Retention Module for FREE, with up to 1 Million In-Game Messages and up to 500,000 Push Notifications.
Medium sized developers can also enjoy the Retention Module for FREE, with no limits, as part of a bundled package that includes the Revenue and Reach Modules.
For larger developers, we offer custom audience segmentation and full-service publishing and campaign management.
• Lightweight SDK – a standard integration takes less than 2 hours
• We offer a variety of customized solutions and full-service publishing options
Set up our API quickly - in less than 2 hours. Then follow our recommended 60 day action plan to maximize the power of PlayRM: