PlayRMFeatures

Scoring + Predictive Analysis

That’s nice, but what does it all mean? We help break it down, giving you intelligent and science-driven insight into what’s going on in your game. We score your players and even your games to give you actionable tools to help fine tune your relationship. Your players have needs and our Scoring and Predictive Analysis helps you keep them happy. We help you understand true audience engagement by benchmarking, tracking and measuring your engagers and monetizers.

- Understand True Audience Engagement
- Connect Game Intelligence to Real-Time Actions
- Track and Measure Efficacy of Campaigns

Learn About The PlayScience Behind Our Scoring and Predictive Analysis ►

Segmentation

We slice and dice just about every facet of your audience to help you easily create targeted promotional campaigns, pre-qualify players and mediate which segments are appropriate to expose to 3rd party advertisement or cross-promotion endeavors. You get the right default set of segments right out of the box – and we can work with you to create the custom segments you need.

Start targeted campaigns right away on segments such as:

Learn About The PlayScience Behind Our Powerful Segmentation ►

In-Game Messaging

No relationship is one-sided. A message for everyone. The PlayScience behind our segmentation allows you to target each and every player differently.  Our messaging engine allows you to display targeted campaigns by segment – so you can A/B test offers and tailor your promotions based on behavior, spend levels, or lapses in play. Messaging also helps players stay in the know through game lifecycle changes. The metrics are how your players talk back, and your learnings can help improve game mechanics and fine tune content for future communications.

• A/B Test Offers and Promotions
• Guide Players Through Game Lifecycle Changes

Player Targeting: Acquisition + Retargeting + Cross-Promotion

Getting the right players to the right games is easy with PlayRM. Select from the number of player types to offer customized engagements and optimize each and every interaction for maximum revenue. Bring back lapsed or high value players, or acquire and cross promote to new pre-qualified players.  Deliver personalized banner advertising to key players while they’re on other sites; and improve cross-promotion campaigns by exposing only specific segments you choose. You can even target your lapsed or at-risk players with 3rd party advertisers for maximum monetization.

• Bring Back Lapsed, High-Value Players
• Deliver Personalized, Out-of-Game Messages to Key Players
• Acquire and Cross-Promote to New Pre-Qualified Players