At Playnomics, we believe in an interactive gaming future. We see a future where connected games will be applied to all types of digital interactions, and played by all types of people on a multitude of platforms. Using cutting edge data analysis techniques, we are building a digital marketing platform to enable game publishers to predictively target players on a 1-1 basis. Our system presents exciting challenges such as scaling machine learning, processing large datasets in the cloud, and real time data insight. We are laying the groundwork for a future of adaptive, personalized gaming experiences, all powered by our next-generation data analytics platform.