Recent Blog Posts

A Marketing Playbook Helps to Provide the Most Relevant Content

Posted on March 14, 2014

Imagine that you have a Magic 8-Ball that tells you not only when to engage with users, but exactly what content they will find most interesting. Whether it’s a special limited item, a deeply discounted bundle of currency, a congratulations message, or a third party ad – knowing what users like will result in providing […]

Introducing…User Segmentation Service!

Posted on February 7, 2014

There are four core functions that every application experiences as it progresses through its lifecycle: Acquire – Bring users in through ad buys, cross promotions, or organic installs Engage – Get users involved in using your app as much as possible Monetize – Convert users into spenders and push them through the monetization funnel Retain […]

Playnomics’ New Unity SDK Has Arrived!

Posted on January 24, 2014

Here at Playnomics we are dedicated to delivering the highest quality products and experience for our customers. With that in mind, we are excited to announce the arrival of our newest Unity SDK! This new SDK version includes new feature support, as well as a streamlined integration: Supports Unity games built for Android and iOS Based on the iOS […]

Data Dive: Monetization By Region

Posted on January 20, 2014

Here at Playnomics we love data and are always trying to understand users on a deeper level. This time around, we took a look at active users during the month of December 2013, broken out by region. To ensure, to the best extent possible, that regional differences weren’t title driven, we only looked at apps […]

And Thou Shalt Have Reporting

Posted on January 17, 2014

Segment reporting has just gotten simpler! Today, Playnomics is proud to announce its first version of the Performance Dashboard – a new tool that gives publishers the ability to pin down the most important user specific behaviors and take actions on those results. The new reporting dashboard closes the loop on measuring the effects of […]

The Secret Behind Scoring Loyalty

Posted on January 10, 2014

In our last blog post we spent some time discussing what metrics matter when talking user retention. At Playnomics we have developed the concept of a Loyalty Score, as a measure of user retention. Instead of looking at just the standard return rate (1, 3, 7 Day), we dive a bit deeper. So exactly how […]

User Retention: More Than Just Return Rate

Posted on January 8, 2014

While user acquisition has been a hot topic within the mobile industry from the beginning, and rightly so, the power of retention is often overlooked. When paying hard earned dollars to acquire a user, it is vital to maximize the lifetime value of each and every individual. With a reported 65% of users discontinuing use of […]

Playnomics Player Engagement Study Q3 2013

Posted on December 19, 2013

Playnomics Player Engagement Q3 2013